About ONLY

AT ONLY, WE EMBRACE THE MAGIC OF POSSIBILITIES WITHIN EVERYDAY LIFE.

This is our philosophy. ONLY is about you – and ONLY you.

This is our philosophy.

ONLY is about you – and ONLY you.

ONLY was introduced to the Danish market in 1995. Today, ONLY is an established and renowned retail chain with over 300 stores in Europe and the Middle East, and we are still growing. The ONLY brand is sold in more than 6,500 wholesale stores and is present in 23 markets.

Uniqueness is in our name, stores and collections. Each item is created with this special ONLY feeling representing our core identity, which has a mature twist and a focus on feminine strength, self-confidence and style.

ONLY represents many branches of the fashion world. Above all, we are a fashion brand with a broad and international approach. ONLY defines our own unique version of fashion, while still considering the different fashion moments each ONLY girl comes across by looking at the latest trends. That’s how we always manage to keep an in-style product line.

ONLY represents many branches of the fashion world. Above all, we are a fashion brand with a broad and international approach. ONLY defines our own unique version of fashion, while still considering the different fashion moments each ONLY girl comes across by looking at the latest trends. That’s how we always manage to keep an in-style product line.

THE ONLY COLLECTIONS FEATURE A UNIQUE, REAL AND MODERN IDENTITY AS WELL AS ATTRACTIVE STYLES WITH INTERNATIONAL CLASS.

Apart from being a fashion brand, ONLY is also a denim brand. The blood in our veins is indigo blue.

Apart from being a fashion brand, ONLY is also a denim brand. The blood in our veins is indigo blue.

[new QuantityTier({ include: { collection_includes: [ "organic-tee-promo" ], }, exclude: {}, regular_priced_only: true, tiers: [{ buy: 2,discount: new EvenDistributionMoneyDiscount(9),message: "2 FOR $35", },],message: "2 FOR $35", display_messaging: true, }), new DiscountItems({ include: { collection_includes: [ "bestseller-women-sale" ,"bestseller-femme-solde"], }, exclude: {}, regular_priced_only: false, discount: new PercentageDiscount(30),message: "EXTRA 30% OFF!", display_messaging: true, }), new DiscountItems({ include: { collection_includes: [ "bestseller-men-sale" ,"bestseller-homme-solde"], }, exclude: {}, regular_priced_only: false, discount: new PercentageDiscount(25),message: "EXTRA 25% OFF!", display_messaging: true, }), new DiscountItems({ include: { collection_includes: [ "polos-2-for-40" ], }, exclude: {}, regular_priced_only: true, discount: new MoneyDiscount(15),message: "POLOS AT $25", display_messaging: true, }), new DiscountItems({ include: { collection_includes: [ "special-price-abia" ], }, exclude: {}, regular_priced_only: false, discount: new MoneyDiscount(0),message: "SPECIAL PRICE", display_messaging: true, }),new QuantityTier({ include: { collection_includes: [ "vero-moda-meilleures-offres-camis-t-shirts" ,"vero-moda-best-value-camis-t-shirts"], }, exclude: {}, regular_priced_only: true, tiers: [{ buy: 2,price: 25,message: "2 for $25", },],message: "2 for $25", display_messaging: true, }),new QuantityTier({ include: { collection_includes: [ "vero-moda-special-prices-tops-2-39" ,"vero-moda-prix-speciaux-hauts-2-39"], }, exclude: {}, regular_priced_only: true, tiers: [{ buy: 2,price: 39,message: "2 for $39", },],message: "2 for $39", display_messaging: true, }), new DiscountItems({ include: { collection_includes: [ "jack-jones-clothing-accessories-3-pack-boxers" ,"jack-jones-vetements-accessoires-ensemble-3-boxers"], }, exclude: {collection_includes: [ "allsale" ],}, regular_priced_only: true, discount: new MoneyDiscount(10),message: "3-PACKS FOR $35", display_messaging: true, }), new DiscountItems({ include: { collection_includes: [ "jack-jones-clothing-accessories-5-pack-boxers" ,"jack-jones-vetements-accessoires-ensemble-5-boxers"], }, exclude: {}, regular_priced_only: true, discount: new PriceDiscount(50),message: "5-PACKS FOR $50", display_messaging: true, }),new QuantityTier({ include: { collection_includes: [ "jack-jones-clothing-accessories-boxers" ,"jack-jones-vetements-accessoires-boxers"], }, exclude: {collection_includes: [ "boxers-socks-exclusions" ],}, regular_priced_only: true, tiers: [{ buy: 3,price: 35,message: "3 for $35 or 5 for $50", },{ buy: 5,price: 50,message: "3 for $35 or 5 for $50", },],message: "3 for $35 or 5 for $50", display_messaging: true, }),new Bxgy({ include: { collection_includes: [ "bestseller-homme-hauts-t-shirts" ,"bestseller-men-tops-t-shirts"], }, exclude: {collection_includes: [ "allsale" ,"polos-2-for-40"],}, buy: 1, get: 1, regular_priced_only: true, best_discount: false, discount: new PercentageDiscount(50),message: "50% off your 2nd t-shirt", display_messaging: true, }),new Bxgy({ include: { collection_includes: [ "all-men-bottoms-2" ,"all-men-swimwear","bestseller-femme-jeans","bestseller-women-jeans"], }, exclude: {collection_includes: [ "allsale" ],}, buy: 1, get: 1, regular_priced_only: true, best_discount: true, discount: new PercentageDiscount(50),message: "50% off your 2nd pair!", display_messaging: true, }), new DiscountItems({ include: { collection_includes: [ "final-sale-items-automatic" ], }, exclude: {}, regular_priced_only: false, discount: new PercentageDiscount(0),message: "FINAL SALE", display_messaging: true, }),]